Module 4.1

Business & Project Plans

This module covers planning more broadly, with a look at one model, the Strategic Management Process. The module and then business and project plans.


Module Objectives

  • Explaining the importance of business plans and project plans
  • Identifying the components of a business plan
  • Preparing a project plan
  • Understand the importance of and elements of business and project plans by developing a project plan

Module Schedule

This module is made up of four lessons. The module starts with a lesson on a basic planning model, the Strategic Management Process. The next lesson provides an introduction to business planning. Subsequent lessons focus on business and financial analysis and business plans and marketing. The culminating assignment for this module will be the preparation of a project plan.

See course content below to get started!


Course Content

Getting Started

  • Getting Started

    Welcome to Module 4.1

Lesson 1: A Basic Planning Module: The Strategic Management Process

  • Lecture: A Basic Planning Module: The Strategic Management Process

    Invitation to invoice, The Strategic Management Process Model, Core competencies, Competitive advantage, and Levels of strategic development

  • Readings

    Strategic Management and Strategic Planning Process

  • Assignment 1: Strategic Management Process

Lesson 2: Introduction to Business Planning

  • Lecture: Introduction to Business Planning

    What is entrepreneurship, Mission statements, Leadership, Preparing a winning business plan, Business plan resources

  • Reading (Recommended)

    Business Development Bank of Canada (BDC) Templates & business guides

  • Assignment #2: Entrepreneurial Self-Assessment

Lesson 3: Business Plans and Financial Analysis

  • Lecture: Business Plans and Financial Analysis

    Purpose and characteristics of financial forecasts, The financial plan, Financial forecasting, Economics of the business, Financing, Economics of your business, Start of capital, Types of small business loans, and Conveying financial results

  • Reading

    Canada Business Network. 2016. Managing your finances.

  • Assignment 3 Business Plan Analysis

Lesson 4: Business Plans and Marketing

  • Lecture: Business Plans and Marketing

    Definitions of marketing, Target market, Marketing research, Traditional marketing—4Ps, Website links

  • Reading

    Writing a Business Plan: The Market Analysis.